Running a Moak

Granted, we don't know if it can actually be pronounced like "amok", but we do know that this Sicilian brand of coffee has given us quite a smooth and mellow cup of espresso. We are almost tempted to follow their advertising dictum, "Sweet without sugar" next time around. While the people at Moak apparently have been around for quite some time, they have recently launched an international rebranding campaign to capture a share of the young, sophisiticated Wallpaper-reading set. One look at their interactive website, complete with modernist furniture and casual pictures of people in crisp suits certainly helps to create a distinct sense of style around their coffee. We are very much intrigued.