Monday, April 23, 2007

Adios, Howdy! Adios, Heidi!

We here at The Daily Wenzel freely admit that we have a love/hate relationship with the City of Calgary and find their recent decision to retire Heidi and Howdy, the cartoon polar bear mascots of the 1988 Winter Olympics, sad and frustrating. You will not find us waxing rhapsodic for these two lovable characters that for only a few more short days will grace the entrance to Calgary, via Highway 1. Our problem is not so much with the nostolgia of the pair, but rather that the decision is symptomatic of larger, underlying issues with Calgary.

The official reason for the removal of the Olympic Mascots is that they are inconsistent with the official branding and logo of the city. While their removal has been decided, their fate as not, as some want to keep the two, and others are simply content to have them recycled.

Our problem with the situation is Calgary's decided ahistorical nature. The Winter Olympics, of which Heidi and Howdy are part of the enduring symbol, was a key aspect of our city's emergence on the international scene. It was used to demonstrate that Calgary, a metropolis of less than thirty five years, deserved to be treated on the same scale as the other major cities of the world. That this event did not find some recognition in the new "brand" of Calgary becomes problematic. Furthermore, the potential destruction of Heidi and Howdy is consistent with a city that routinely bulldozes historical landmarks. When the signature lions on the Centre Street bridge fell into disrepair and the City wanted to remove them, it took a fair amount of public pressure to have the lions replaced and the originals preserved at the Glenbow Museum. Surely there is room for Heidi and Howdy at the Olympic Museum at Canada Olympic Park?

Calgary as a muncipality is over 100 years old and it is extremely difficult to find a building that pre-dates incorporation. The population of Calgary was quite small, so this is perhaps understandable. But should it be almost equally as difficult to find a pre-WWII building?Heidi and Howdy are not alone, simply joining and increasing number of historic neighbourhoods and buildings being converted into offices and condos.

2 comments:

Angela said...

If I'm not mistaken, I believe there are displays of Heidi and Howdy down at the Olympic Hall of Fame and Museum at COP that have been up there since forever. Well, at least since the last time I worked there.

Bonnie said...

I love Heidi and Howdy.

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