Coffee Update: Micro-roasting

It is by coincidence perhaps, that the closing of one of our favourite coffee shops on Edmonton Trail, Blends, brings with it our our introduction to two smaller coffee concerns, Cochrane Coffee Traders, and Molise Coffee, of Vancouver's Falesca Importing. That Blends roasted and sold its own coffee beans was not unusual, though it was one of our favourites, and its demise has led us to go looking elsewhere for fresh beans.

In an economic age that is increasingly putting a premium on product information and individuality, the rise of what we might call "micro-roasters" might be seen as inevitable. Like micro-brewing, the creation of small scale coffee companies, set to sell and distribute their own coffee within a limited geographic area is an evolution of a consumer market dominated by large scale chains. As coffee drinkers look to carve out their own personal, local, and regional identities, companies like the Cochrane Coffee Traders will emerge to serve the high-end, socially consciencious crowd (our East Timor dark roast promised not only to be Fair Trade, but also bird-friendly).

If the CCT represents an emerging coffee company, then the Molise brand of Falesca can be seen to be a more mature offering. Having started roasting their own beans in 1983, Falesca's products can now be found throughout Western Canada, whereas one can only find the CCT in a limited number of coffee shops. For our part, we enjoyed the CCT dark roast to the Molise Medium Roast Super Bar Espresso.

We've provided a link to an article on fair trade coffee and the Cochrane Coffee Traders from Fast Forward Weekly, as we were especially pleased to see the closing comments about attempts to develop consumer awareness of the geographic taste and characteristics of different beans.