On the Study of Popular Culture

As a further clarification, where we find value in the study of popular culture, is in the act and intent in it's creation. Our preference is to treat an article of popular culture in terms of the ideas or values that it was intended to convey or reflect. As a secondary area of research, we are interested in how various audiences have expressed their reaction to these items, however, we find that these expressions are all too often limited to mere consumption, and these consumption patterns are of considerable less interest than the acts of creation themselves.

Before advancing further, for us, the study of popular culture is decidedly different than the study of mass culture or commercial culture. Our roots are in the so-called counterculture, based on political dissent and acts of artistic creations. We recognize that any material study of the counterculture in terms of the intellectual development and value-expression is difficult because of how quickly the counter-culture became subsumed in a mass, commercial culture (think especially of "grunge"). However, it must be noted than in going back to the fundamental roots of bohemian, beat, hippie, and punk cultures, the emphasis was on being first, identity and material culture second. A study of punk makes this most dramatic and highlights the problems and confusion. The early drama of punk was about performing, not recording, and this became evident in some of the notable problems that several groups had in translating their performance into the recording studio.

The advent of industrial production methods of objects of art and folk culture, leading to the development of mass objects of consumption (mass culture), devoid of individual craft identity, has led to individual workers looking for emotional and artistic expression outside of their normal work routines. We want to juxtapose these countercultural goods made for private expression, with those goods made for public consumption. In fact, part of the problem with studying a counterculture that has become commodified (as happens to almost all of them) is the blurring that occurs between these public and private roles.