Tuesday, April 22, 2008

Salt Spring Island Coffee Company

When is a coffee company more than just about the coffee? Typically when it's a megabrand like Starbucks or Tim Horton's where it's as much about the image as the coffee. However, for the past week or so we've been enjoying British Columbia's Salt Spring Island Coffee - Sumatra Dark Roast. Like many micro-roasters, Salt Spring is trading as much on their coffee as they are information about their coffee - 100% Organic, 100% Fair Trade, and they claim, Carbon Neutral. However, what has really intrigued us (almost as much as their coffee), is the company's website and the range of interactive spaces it provides, from an official blog to a carbon neutral quiz.

The coffee itself has proven to be surprising mellow. We've talked about the distinctive flavour of certain other brands that we've enjoyed, such as Moak, Kimbo, and particularly Illy. The Salt Spring though was by far one of the most subtle beans we've experienced. As an espresso shot, it had none of the aggressiveness that we typically look for, much more suited to lattes and cappuccinos (which tend to be much more muted by the presence of milk). A refreshing and welcome change of pace.

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