Up and at'em early in the morning. The espresso machines on rapid fire as we all prepare for the short jaunt out to the airport to catch our flights to Austin and SXSW. Once there, we'll be making contact with other members of the Calgary media namely Fast Forward, CJSW, and Beatroute Magazine. We are prepared to be overwhelmed by bands, music, and film. We can't imagine what this week is like for the residents of Austin as a small town of music industry types descend on their city. One estimate we saw suggested that 17,000 people will visit the SXSW festival at some point, though by this time SXSW is really three festivals or conferences in one: music, film, and technology with each one drawing a sizable crowd.
Some things on our agenda for SXSW: the 4AD Showcase tonight, featuring (among others) Beirut and Blonde Redhead, both of these bands have been getting heavy rotation in our office speakers. The film Helvetica. Yes, it's about the typeface - hey, we read The Gutenburg Galaxy, it's only natural. People have been telling us to check out Andrew Bird all week. Damon Albarn's The Good, The Bad, and the Queen seems like a one-time only deal. Most anticipated pre-SXSW rumour? Arcade Fire to play a secret show. They've got a four day window in their Ireland/UK tour to pull it off. Crazier things have happened.
Check out our SXSW side project: Bands, Blogs, and Buzz.
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