SXSW #3

With just a few hours of sleep we are off to San Antontio for a technology conference in the morning, and then back to Austin early in the evening for a session on China as an emerging market for Western music. After dinner, we saw the upcoming documentary Helvetica, on yes, the typeface of the same name. A fascinating, and often humourous film, we have been unable to view the world the same since. A must see.

The evening's music, was located primarily at Stubb's. Despite hearing a lot of hype and a few singles from Aqualung, there set was rather disappointing, coming off as a cross between James Blunt and Snow Patrol, though some may argue whether that amounts to a credible difference. The Apostles of Hustle came on next, and at times delivered a good show, but were a little too stylistically diverse, from their clothes to their sound, and were unable to show a degree of consistency. The problems of the Apostle of Hustle were shown more clearly as soon as The Dears took the stage and, along with Bloc Party, who were headlining and perhaps repaying SXSW for helping to launch last year's phenomenal North American tour, were perhaps one of the most successful one-two pop punches we've seen in awhile. It is arguable who pulled out deserving the No.1 spot more, a win-win for the audience.

Compass Bearing - SXSW

Up and at'em early in the morning. The espresso machines on rapid fire as we all prepare for the short jaunt out to the airport to catch our flights to Austin and SXSW. Once there, we'll be making contact with other members of the Calgary media namely Fast Forward, CJSW, and Beatroute Magazine. We are prepared to be overwhelmed by bands, music, and film. We can't imagine what this week is like for the residents of Austin as a small town of music industry types descend on their city. One estimate we saw suggested that 17,000 people will visit the SXSW festival at some point, though by this time SXSW is really three festivals or conferences in one: music, film, and technology with each one drawing a sizable crowd.

Some things on our agenda for SXSW: the 4AD Showcase tonight, featuring (among others) Beirut and Blonde Redhead, both of these bands have been getting heavy rotation in our office speakers. The film Helvetica. Yes, it's about the typeface - hey, we read The Gutenburg Galaxy, it's only natural. People have been telling us to check out Andrew Bird all week. Damon Albarn's The Good, The Bad, and the Queen seems like a one-time only deal. Most anticipated pre-SXSW rumour? Arcade Fire to play a secret show. They've got a four day window in their Ireland/UK tour to pull it off. Crazier things have happened.

Check out our SXSW side project: Bands, Blogs, and Buzz.